Newsstand Sales for Celebrity Weekly Magazines Plunge

Posted on August 12, 2011

The Wall Street Journal reports that newsstand sales for celebrity weekly magazines plunged in the first half of 2011 according to the latest data from the Audit Bureau of Ciculations. Here is a list of some of the celebrity magazines that suffered newsstand sales drops.

US Weekly -16.9%
In Touch - 16%
Life & Style -22.3%
Star - 16.7%
People - 10.5%

Some of the celebrity magazines did manage to offset newsstand loses with an increase in print subscriptions, but the publications are still smarting from the newsstand losses. A New York Post article says people getting updates directly from celebrities on Facebook and Twitter could be having an impact on newsstand sales.

Adweek reports that Hispanic and Gaming magazines gerew during the first half of the year.