New York's Fairway Market Launches a Blog

Posted on November 29, 2005

Heather Green at Blogspotting posts that she noticed a huge sign at Fairway Market in New York City promoting their new blog. But after visiting the blog she noticed that it is not being updated as often as it should be.

So this morning I visited the blog, and it seems so close. Jenkins does get into these beautiful descriptions of garlic towers from the fields near Beaumont de Lomagne, veggies fresh out of summer gardens, and "torpedo-shaped onions"
But he doesn't post very often. He totally missed the Thanksgiving rush. And he doesn't open up to comments, which would be so ideal, because it seems to me that he would get tons of questions and could build up even more of a following that way.

Steven Jenkins, a James Beard Award winner for Cheese Primer, can definitely write but the Fairway blog is in desperate need of permalinks in addition to more frequent updates. The sign in Fairway promoting the new blog reminds LexBlog of the 1990s when stores had signs and ads about new websites.

It was only 7 or 8 years ago that we saw all sorts of businesses proudly announcing their websites. The same is happening when we see the likes of Fairway Foods in New York City posting a huge sign in their store promoting the store's new blog.