New Lifestyle Magazine Targets 25 to 35 Year Old Women

Posted on November 19, 2004

For Me, a new lifestyle magazine targeted to women between the ages of 25 and 35 years of age, has made its inaugural appearance on newsstands with a cover price of $1.45. For Me's content addresses the issues of a generation that is getting serious about their lives -- from maneuvering early careers to purchasing an apartment, or from planning a vacation to simply having fun on a limited budget.

For Me was created under the editorial direction of Jane Chesnutt, senior vice president, group publishing director, and editor-in-chief, Woman's Day. Ellen Breslau, senior articles editor of Woman's Day, serves as editor. Laura Klein, vice president, publisher of Woman's Day, oversees the business side. Hachette has distributed 480,000 copies to newsstands only.

Chesnutt said, "For Me's editorial content is solidly based on our research. We spoke to many women nationwide in this targeted age group that have extraordinary opportunities and have many decisions to make; they feel that no magazine today speaks directly to them."

For Me gives readers good advice on everything from the best lip gloss to throwing a dinner party. Some of the regular columns include:

Hachette reaches nearly 50 million readers in the U.S. through its 19 titles which include American Photo, Boating, Car and Driver, Cycle World, Elle, Elle Decor, Ellegirl, Flying, For Me, Home, Metropolitan Home, Popular Photography & Imaging, Premiere, Road & Track, Road & Track Road Gear, Road & Track Speed, Sound & Vision, Woman's Day and Woman's Day Special Interest Publications. In addition to the magazines, Hachette includes custom publishing, integrated marketing, database and market research.

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