New Internet Portal Targeted to the Affluent

Posted on December 18, 1998

Millionaire.com has announced the launch of its E-commerce and Auction Website, Millionaire.Com. The site, which is in final development, is expected to be active on or before Jan. 15, 1999.

Robert L. White, CEO, creator and founder of the Robb Report stated: "We will be utilizing technology, popularized by companies such as Ebay and Cybershop, in order to connect buyers and sellers of luxury items offering a wide variety of items from fantasy shopping, art, antiques, exotic travel, yachts, classic autos, real estate, premium cigars, fine dining, interior design, high tech electronics, gems, collectibles, watches and wine to business topics and investments. If it is distinctive, upscale and world class, it will be available on Millionaire.Com."

The site will include tools for users, such as site based e-mail access, unique personal shopping tools, a fully functioning financial section including financial news, stock reports, stock quotes and investment articles especially written for Millionaire.Com. The site has the capability to search the Web via numerous search engines, and will have a chat and forum section where people can maintain dialogue and participate in features such as interacting with speakers arranged by Millionaire.Com. All of the above categories are being designed to create a community atmosphere among the users of the Millionaire.Com site.

Millionaire.Com also announced the acquisition of Millionaire Magazine, a lavishly produced advertiser supported "coffee table" publication focused on displaying upscale products and providing editorial content for the Millionaire lifestyle. The editorial department of the magazine is made up of a staff of twenty-three and is headed by Dan Gleason, former editor of the Robb Report.