Money Magazine to Launch Subscription-Based Web Site

Posted on July 23, 1997

Time Inc. New Media has announced that Money magazine will launch a subscription-based personal-financial Web site aimed at providing consumers with in-depth information to help them manage their finances and investments online.

The site, titled MONEY.com Plus, goes a step beyond its free Web site (http://www.money.com) by taking advantage of the latest interactive technology. It includes in-depth tools and services such as portfolio tracking, e-mail alerts and summaries; mutual fund and stock finders to help consumers identify the right investments to meet their goals; intraday and historical graphs of stocks, mutual funds and indexes; a question and answer forum with Money editors; detailed company and fund reports; a searchable library of current and past Money issues; and enhanced versions of Money's popular financial calculators.

"More and more people are going online in search of in-depth financial information and advice," said Money Managing Editor, Frank Lalli. "Money.com Plus gives consumers easy-to-use tools and the guidance to help manage their finances better."

Although the site will be marketed directly to Internet users for $49.95 a year ($29.95 for Money subscribers) -- Time Inc. New Media will pursue an innovative strategy of offering marketers a bulk access license - for example to financial service companies -- who can provide MONEY.com Plus as added value to their own customers and clients.

"This is a new way of doing business on the Web," said Time Inc. New Media President, Linda McCutcheon Conneally. "We are licensing Money's market-leading expertise together with our ability to deliver a superior service as a premium that will allow other companies to attract and keep their customers."