ModernBride.com Joins Forces With Cooking.com

Posted on December 8, 1998

Modern Bride Magazine's Internet website, ModernBride.com, has announced a partnering with Cooking.com, an online destination for people who cook. This joint venture designates Cooking.com as the e-commerce cooking partner for the newly engaged and newlywed women's site.

Through this partnership, nearly 100,000 couples will be able to use ModernBride.com to access Cooking.com's comprehensive catalog of more than 1,200 brand-name products. Consumers will have access to Cooking.com's original content, which includes recipes, advice and tips from renowned chefs, cookbook authors and restaurateurs. Additionally, Cooking.com experts and other cooking authorities will be guests on ModernBride.com's Yahoo! Chat series.

A possible chat topic will be "Choosing cookware and recipes for entertaining after your marriage," said Douglas Fierro, Group Publisher, The Modern Bride Magazine Group. "This association with Cooking.com is further proof that ModernBride.com is constantly striving to add valuable services and information for its site users. There's definitely a commonality among our site users and this particular e-commerce company and we're going to help them create terrific sales opportunities."

"This partnership is a clear win-win situation for Cooking.com's and ModernBride.com's consumers," said David Hodess, president and CEO of Cooking.com. " Combining our line of cooking products and top-notch content with ModernBride.com's popular wedding resources offers couples a complete online resource that lasts well beyond the wedding."