Miramax and Sandra Lee Announce Joint Venture
Posted on June 28, 2002
Miramax Films announced a multimedia joint venture with Sandra Lee that will include books, television and merchandising projects. The deal was announced by Miramax co-chairman Harvey Weinstein, Sandra Lee, and Jonathan Burnham, president of Talk Miramax Books. The Sandra Lee Semi-Homemade joint venture will be launched this fall with Talk Miramax Books' publication of Semi-Homemade Cooking, Sandra Lee's first cookbook, which will focus on "semi-homemade" meals and will include an introduction by Wolfgang Puck.
Future Sandra Lee Semi-Homemade ventures will include cooking, homemaking, gardening, entertaining, beauty, food and fashion products. Tina Brown, CEO and Editor in Chief, Talk Miramax Books, brought the deal to Miramax.
"We're really excited about working with Sandra Lee on building a successful brand that incorporates her sensible lifestyle approach into books, television, and other merchandise," said Harvey Weinstein. " Sandra is a great talent who has all the necessary ingredients and a recipe for success."
"Harvey, Bob and Jonathan and their incredibly talented, dedicated and supportive team made it clear that Miramax was the right partner for this venture," said Sandra Lee. "Their commitment to top quality books, television and films makes this a perfect fit."
Sandra Lee Semi-Homemade is described as a brand, with an entire philosophy on living. The Semi-Homemade concept combines 70% ready made products with 30% fresh products, personal ingenuity and inspiration. Lee and her Semi-Homemade solutions have been featured in Good Housekeeping, Redbook, Better Homes and Gardens, Traditional Home, Country Home, Victoria, Women's World and People. She has appeared on many network and cable channels such as NBC, ABC, Fox, Lifetime, Discovery and TNN.