Metro Global Media Announces New Celebrity Magazines
Posted on July 30, 1998
Metro Global Media, Inc. has announced that all negotiations and due diligence have been completed, clearing the way for the Metro/Fanzine acquisition previously announced on July 16, 1998. The new Metro/Fanzine alliance has announced the upcoming launch of the two largest new title releases for 1998 with Celebrity Style and Teen Celebrity. Launching on October 13, 1998 will be Celebrity Style, a monthly publication to compete with People and InStyle. Then, on November 3, 1998, the monthly Teen Celebrity will debut in competition with YM, Teen and Teen People. Each new publication has an anticipated domestic and international distribution of between 750,000 and 1,000,000 copies per month.
Robert Maiello, former president/COO of GCR Publishing, predicts that Celebrity Style and Teen Celebrity will be profitable "out of the box." Adds Maiello, "The time is right for the launch of Celebrity Style and Teen Celebrity. Not only have teen and celebrity magazines achieved greater recent growth than any other category in terms of sales, profits and ad revenues, but Fanzine, as a company, has the expertise and the proven track record needed for success."
