Conde Nast to Fold Men's Vogue Into Vogue
Posted on November 12, 2008Bloomberg reports that Conde Nast is folding Men's Vogue and also cutting back the number of issues of Portfolio from 12 to 10.
Conde Nast Publications Inc. will fold Men's Vogue into the larger women's Vogue magazine and cut the number of issues at its Conde Nast Portfolio business title because of faltering advertising sales.Layoffs will be about 17% at Portfolio says Bloomberg.
Men's Vogue will be published twice a year, the closely held New York-based publisher said today in an e-mail. Spokeswoman Maurie Perl said the company hasn't decided whether Men's Vogue will be free-standing or distributed within Vogue, a monthly. She declined to comment on a New York Observer story saying Conde Nast will cut its staff 5 percent.
Portfolio will shrink to 10 issues a year from 12 and the publisher will cut staff by about 17 percent, said David Carey, group president for Conde Nast.Portfolio's website can be found at portfolio.com. Vogue's online counterpart is currently located on Conde Nast's style.com website.
The year-old magazine will sell about 680 advertising pages this year, Carey said. Portfolio's ad pages fell 11 percent in the third quarter to 108.75, according to the Magazine Publishers of America.