McMurry Publishing Acquires SmartHealth from Meigher Communications

Posted on July 2, 1998

Phoenix-based McMurry Publishing, Inc. (MPI) has purchased the assets of SmartHealth, a division of New York-based Meigher Communications, L.P., for an undisclosed amount, The Jordan, Edmiston Group announced. SmartHealth custom publishes consumer health newsletters for 44 hospitals and health maintenance organizations.

"The acquisition of SmartHealth strengthens our position as the leading custom publisher for healthcare organizations," says Preston V. McMurry, Jr., MPI's president and chairman. "Adding Smart Health gives us the ability to offer customers a product line with a full range of prices; everything from a Mercedes to a Chevrolet. As far as we know, that's an industry first."

MPI publishes eight health titles including Vim&Vigor, eHealth, About Health, HealthDirect, Miracles, Salad Y Vigor, Vitalidad Ahora, and Where Healthy Living Begins. In addition MPI publishes BusinessEdge, Clout and Avances, all three of which are published for banks. MPI also publishes FUTURE and Insights, which are alumni magazines for the University of Phoenix and College for Financial Planning respectively, and Solutions, a government privatization magazine for Rural/Metro Corp.