Mayo Clinic Announces Plan to Publish a New Book Series

Posted on June 26, 1998

Mayo Clinic announced that it will publish a series of soft-cover books about specific medical conditions. The first of these books will be about arthritis, offering advice and answers for the 40 million Americans who have this disease. Subsequent books will cover high blood pressure and chronic pain. Other topics under consideration include stomach problems and diabetes.

``People with chronic conditions want to learn everything they can about what they can do to feel better,'' says Dr. David E. Larson, medical director for Mayo's consumer publishing activities. ``Our goal is to help them gain knowledge so they can improve their lifestyles and live more productively and comfortably.''

Mayo will draw from the expertise and experience of its specialty medical staff to provide advice and answers from the latest medical knowledge. Mayo will publish this book series with Kensington Publishing Corp. Mayo will develop the content; Kensington will provide support for marketing, sales and distribution to retail markets. The first book in the series is expected to be available in early 1999.