Magic Attic Press and Publisher Millbrook Join Forces

Posted on May 22, 1998

The L. L. Knickerbocker Co. Inc. announced that Magic Attic Press, Inc., its wholly-owned subsidiary and publisher of the Magic Attic Club children's book series, signed an agreement with Millbrook Press, Inc. of Brookfield, CT. The Millbrook Press, a publisher of children's books for the consumer and school and library markets, will handle the ongoing production, marketing, sales and distribution of the Magic Attic Press line and will be financially responsible for those activities. Both Millbrook and Magic Attic Press will share the product development costs.

Christine E. Taylor, Vice President, Magic Attic Club and Magic Attic Press, also announced that the New York office of Magic Attic Press will be closed, and management, creative and editorial functions will be supported by existing personnel at the Portland, Maine facility. "Magic Attic Club, the catalog business, and Magic Attic Press, the publishing business, are strategically aligned to support one another. Cost saving measures such as this consolidation, along with the alliance with Millbrook, will allow the book business to run more efficiently," said Ms. Taylor. "Millbrook and Magic Attic Press will each be utilizing their strengths which will mutually benefit our respective book businesses."

The Millbrook Press, which was founded in 1991 and publishes approximately 250 titles per year, became a public company in 1996. The L. L. Knickerbocker Co., Inc. is an international company with operations in three strategic divisions: collectibles, jewelry and investments. The Company markets all of its products worldwide.