Magazine Publishers Are Optimistic

Posted on January 15, 1999

Publishers are cautiously optimistic about their prospects for 1999 but the emphasis is definitely on cautious, Folio: magazine reports in its January 1999 issue.

Having celebrated record-breaking growth over the past three years, many fear the party may be winding down. "There's a great deal of uncertainty as we head into 1999," says John Heins, president/CEO of Gruner+Jahr USA Publishing.

Most publishers see expansion as slight to flat. "We have not seen the same pace of ad-page growth that we saw earlier in '98, but we're not seeing a real slump, either," says Meredith Corp. group president Christopher Little. "It's steady as she goes, with lower, single-digit increases in revenue."