Macworld Online Launches iMacworld

Posted on August 11, 1998

Macworld Online, published by Mac Publishing, L.L.C., announced the launch of iMacworld, a destination website featuring comprehensive coverage of games, gadgets and gear for after-hour Mac users.

According to Philip Dyer, iMacworld editor, the charter of the site is to provide visitors with the quintessential one-stop for all their news and buying information needs for Macintosh games, home office applications, edutainment and reference software, gadgets and personal productivity tools. "Until iMacworld, there hasn't been one single online source catering to this group of Mac users, and certainly not devoting the kind of resources we are, in terms of dedicated staff and original content and design," said Dyer.

The site will be made up of a number of "special interest areas" which will include: Games, Home Office, Education, Get Connected, Gadgets and Hobby Shop. Each special interest area will feature "first looks" and product reviews, product ratings, and "how-to's," as well as have its own community with chat, message boards, email forwarding, and scheduled events.

According to Matthew Rothenberg, Macworld Online editorial director, the site has been under construction almost from the moment Steve Jobs, interim CEO of Apple Computer, rolled out the iMac. "We'd been talking about how to cover gaming, gadgets, edutainment, and home office in the context of Macworld Online. Then the iMac was announced, and it was a no-brainer to launch a separate site," said Rothenberg, who also oversees MacWEEK.com.