Leda Sanford Named Editorial Director of Get Up & Go!

Posted on August 19, 1998

Get Up & GO! is an upbeat lifestyle magazine for today's 50-plus adults. Published monthly, the two-year-old magazine network includes 45 editions with distribution of more than 1.5 million in 10 states: Arizona, California, Colorado, Florida, Iowa, Minnesota, Oregon, Texas, Utah and Washington.

Sanford joined Age Wave Communications in 1993 as vice president of publishing, where she oversaw the development of custom publishing programs targeting niche mature markets for clients such as General Motors and Kemper. Immediately prior to that, she was marketing director of Modern Maturity.

According to U.S. Census figures and Age Wave research, by the year 2000, the 50-plus population will increase by 12 million. In contrast, there will be nine million fewer 18 to 34 year olds than there were in 1990. In addition, the 72 million men and women in the United States age 50 and older represent 27 percent of the general population, yet control 70 percent of total net worth--nearly $9 trillion. They account for nearly 50 percent of all consumer demand.