Lad Lit Not a Hit

Posted on August 6, 2004

Lad lit, a take-off on chick lit targeted at young men, has not been well received by young men. An interesting Christian Science Monitor article ponders some of the possible reasons books like Love Monkey and Booty Nomad have not resonated with male readers enough to establish a new genre. One reason, according the the Monitor is that there are many more women novel readers than male novel readers. Christopher Napolitano, editorial director of Playboy, suggested another reason for the dull performance of lad lit. "No male reader wants to be identified with a guy who can't get the girl," Napolitano told the Monitor.