Computer Book ReviewsPage Two of Two
Visual J++ 1.1 Unleashed by Bryan MorganSams.net, Nov., 1997.
Trade Paperback, 845 pages.
The second edition of Visual J++ Unleashed provides excellent coverage of Microsoft's Java development tool and how to take advantage of it to create Java applications. Programmers interested in using the graphical development environment provided by Visual J++ will find this book invaluable.
What Makes People Click : Advertising on the Web by Jim SterneQue, Sept., 1997.
Trade Paperback, 433 pages.
This resource helps to demystify the confusing subject of internet advertising, covering topics such as banner advertising, click-through rates, impressions and more. Written with the ad-buyers in mind, the book provides the information needed for those designing and placing web advertisements. Highlights include a section on improving the click-through rate on banners that shows examples of banners with effective results and highlights of elements that can increase banner clickthroughs, a section on impressions that discusses branding, the value of an impression and third party measurement and a section on where to place banner ads that covers where others are advertising, web ad reps and targeting.
This book is a great resource for those just emerging onto the Internet and are looking to catch up on the Internet advertising world. With detailed information about what has happened so far and how to effectively get started, the book can get your online advertising project pointed in the right direction. The book also lists online resources necessary for the buyer to keep up to date with online advertising research. This is a resource that any company considering advertising online should not be without.
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