Industry Trade Publication Goes Electronic
Posted on February 11, 1998
The Southern California Marketing Media Communications Report (MMC) has launched a new Web site designed to complement its magazine. The bimonthly trade publication provides an insider's look into Southern California's marketing, advertising and public relations profession. In addition to offering an electronic version of the magazine's top stories, the website now features a daily industry newswire, resource directory and job board.
MMC designed the Web site to keep its readers abreast of breaking news in between publication dates and to offer a cost-effective alternative to the traditional way to advertise job vacancies.
