IDG Names Peter Horan Senior Vice President

Posted on June 8, 1998

International Data Group promoted Peter C. Horan to the corporate position of Senior Vice President. His responsibilities will include enhancing IDG's relationships with the leading IT companies worldwide, developing new initiatives to help those companies build more effective global marketing programs, and communicating the benefits of the resources of IDG's global product families.

"Because IDG is the only technology media company that operates globally, we believe we have an important responsibility to offer our customers insight into the best practices of managing global technology brands," said Kelly Conlin, president of IDG. "This new corporate position extends our already significant commitment to offering the broadest and most comprehensive global resources for technology marketers."

Horan joined the company in 1991 as part of the start-up team of IDG Marketing Services. Prior to IDG, Horan had 20 years of experience in advertising, largely in information technology, highlighted by running the Microsoft advertising account worldwide for Ogilvy & Mather in both Seattle and Los Angeles. He also worked for Tycer Fultz Bellack, one of Silicon Valley's pioneer technology agencies. The agency later merged into BBDO.

Horan has written about advertising and marketing issues for a range of publications and journals including an article on global marketing in the June 1998 issue of The Advertiser, the official publication of the Association of National Advertisers. Horan, 43, earned a BA in English from Santa Clara University and an MBA from San Francisco University. He has taught in San Francisco State University's business school and Seattle University's graduate business school.