Hundreds of Retailers Already Using Twitter

Posted on June 11, 2009

Retailers have relied on email newsletters to reach customers over the past several years but they would be wise to try Twitter. Many retailers are already using Twitter to inform customers about special deals, store events and new products. Retailers could also use Twitter to search for complaints about their stores.

There are already at least 200+ retailers on Twitter. Some of the retailers with large numbers of followers include:

Dell Outlet - 600,000 followers
Etsy - 265,000 followers
Starbucks - 208,000 followers
Whole Foods - 765,000 followers
Woot - 700,000 followers
Zappos - 730,000 followers

Based on these large follower totals some people clearly don't mind getting tweets from stores. Retailers not on Twitter are missing out on an opportunity to reach customers.