Highlights for Children Lands on JuniorNet

Posted on October 5, 1998

Highlights for Children, Inc. is to participate as a principal content provider with JuniorNet, a subscription-based online service for kids scheduled to launch in March 1999. The well-known children's magazine, Highlights for Children, will work with JuniorNet to provide editorial content and create new interactive experiences for the new on-line service for children ages 3 to 12. Offering an advertising-free educational experience for kids, JuniorNet is a CD-ROM powered service accessed through the online connection of the customer's internet service provider. Children can explore the creative content on JuniorNet without straying onto the World Wide Web.

In addition to Highlights for Children, JuniorNet subscribers will have access to regularly updated content from Sports Illustrated for Kids, Consumer Report's Zillions, Weekly Reader and Ranger Rick magazines. A dictionary, almanac, encyclopedia and other reference books for kids will also be available to children through JuniorNet.

"JuniorNet has the same concerns we do about children and the Internet," said Elmer Meider, president of Highlights for Children. "JuniorNet has successfully created a fun and safe environment with many of the positive characteristics of the Internet, but without any of the inappropriate material a child can stumble upon while surfing unsupervised -- and we like the fact they don't advertise to children."