HBO Launches New Website for Kids

Posted on December 18, 1998

HBO has launched a new entertainment website for children at hbo4kids.com as a companion to its kids-oriented channel HBO Family. Separate from the grown-up site hbo.com, hbo4kids.com provides a place for children to find interactive stories, games, art and activities. Created for ages 6 to 12, the site encourages children to play online and off and to involve their parents in projects and experiments.

"Our goal for this site was to create a stimulating and interactive place for kids that wasn't solely focused on TV programming," said Dolores Morris, vice president, HBO Family. "We think kids will like the content while their parents will like the non-commercial and educational aspects of the site."

"We've tried to cater to kids' interests," said Diane Jakacki, executive producer of the site. "We did a lot of research and testing in designing the site and are very interested in ongoing feedback from kids and their parents about its content. The site will evolve and grow as we move forward."