Hard Rock Cafe to Launch Hardrock.com

Posted on November 20, 1998

USWeb Corp. has announced a partnership with Hard Rock Cafe to implement its comprehensive Internet strategy following the launch of Hard Rock's website. USWeb's Entertainment and Media Practice has provided strategic consulting and technology expertise to build hardrock.com, the Orlando company's first Internet site.

The new site serves as a center of community and commerce for Hard Rock's holdings, aggregating online and offline activities ranging from music news and special events, to visitor incentives, unique merchandise and rock photography. The company's Internet presence will serve as an enabling platform for a variety of new ventures and as a means of tying together its geographically dispersed enterprises.

"With USWeb, we are able to capture the energy and excitement of our cafes, hotels, music memorabilia and performance venues," said Jim Berk, President and CEO for Hard Rock Cafe International Inc.

"Our presence online is fundamental to the ongoing, aggressive expansion of our business, as we pursue new initiatives as a full-scale entertainment and leisure company. We've built our Internet strategy on our own timetable, and USWeb's expertise can deliver our strategy. The new site makes a powerful statement about extending our core business to the Internet in compelling, creative ways."