Glam Media Raises $18.5 Million

Posted on December 17, 2006

The Red Herring reports that Glam Media has raised $18.5 million. That's significantly more than other recent blog network funding. It is over three times what Sugar Publishing recently raised and over nine times more than b5media recently raised.

Glossy online fashion portal Glam Media has gotten $18.5 million in Series C funding to expand the Web site and its sales and editorial staff, the company announced.
Duff Ackerman & Goodrich Ventures led the latest funding round, which was announced Thursday. Also participating were existing investors blue-chip VC firm Draper Fisher Jurvetson, which helped launch eBay, Accel Partners, an investor in Facebook, as well as WaldenVC and Information Capital.

Glam also announced CNET Chairman Jarl Mohn as an investor and an advisor tot he company. Glam has also cut a deal that will include content from Hearst magazines beginning with content from Marie Claire. Glam currently claims 7 million visitor. However, Valleywag posts that the Glam.com website has just 527,000 unique visitors according to Comscore. If that's correct then the bulk of Glam's traffic comes from the 200 blogs included in its blog advertising network. They will need hold on to these blogs -- that agree to place Glam ads and features in exchange for a payment -- in order to maintain this traffic level.

A couple of the blog networks that have raised money seem to be rapidly mutating into social networking communities. PopSugar has one called TeamSugar and Glam has one called GlamSpace. That may be the direction the blog network companies that get a large amount of funding take in order to drive up pageviews.

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