Gawker Loses Cheap Tickets as Sponsor

Posted on February 25, 2005

PRWeek reports that Cheap Tickets has pulled their ad from Gridskipper, one of Gawker Media's blogs. Kathie Gonzalez, manager of corporate communications at CheapTickets.com, told PRWeek, "Basically, our contract allowed us to begin [and/or] end at any time, and upon content review we thought it best to pull our ads at this time."

Gawker Media's Nick Denton responded in an email to PRWeek defending Gawker's content:

"We'd rather lose the occasional advertiser than the character that attracts the audience in the first place. If an advertiser wants a safe environment, there are thousands of tired media outlets to choose from."

That's a clever way to turn a loss of an advertiser into a marketing pitch. Gawker's network of blog sites includes Defamer, Wonkette and Fleshbot.

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