Fashionmall.com Acquires Boo.com Domain Name, Trademarks and Content

Posted on June 2, 2000

Fashionmall.com, Inc. has acquired the domain name, trademarks and content of Europe's pure play Internet fashion brand, Boo.com. Boo.com is a well-known ecommerce failure, which had recently shut its doors.

``This is a great opportunity for fashionmall!'' says FASH CEO Ben Narasin. ``Boo.com is the brand in Europe for online fashion, and we have been looking for a foothold in Europe since the beginning of the year. This accelerates the process of entering the European and global market by at least six to twelve months.''

fashionmall.com, Inc. intends to leverage the brand strength and international site traffic of Boo.com to grow its vertical portal strategy for fashion outside U.S. borders. Boo.com will be repositioned out of the business of selling merchandise, and its brand will be migrated into the business of providing an entry point for international fashion consumers to global fashion retailers, manufacturers, catalogs and magazines. It will also provide fashion and editorial content based on Boo.com's online magazine, Boom.