Farmers Weekly Interactive Launched

Posted on July 16, 1997

Reed Business Information has launched an interactive version of Farmers Weekly. Aimed at farmers and managers of related businesses such as agrochemical, engineering and equipment suppliers, as well as opinion formers in government and industry, this new service will include the latest news, weather, and market intelligence. There will also be classified advertising and other business-related sections.

"Agriculture is becoming an ever more global business and there is a growing need and demand for people involved in agriculture to be aware of timely eveidys Julian Westaway, who is the New Media Editor of Farmers Weekly Interactive.

"Use of computers on British farms is increasing and farming communities are increasingly looking to online services to meet their information needs", states Westaway.

Farmers Weekly Interactive is instant agricultural information, tailored to the user's needs, delivered via the Internet. FWi is a high value service with its own news gathering operation, data collection and editorial staff. FWi provides independent, topical information updated daily to help run the user's business more effectively. FWi brings immediate news, prices and opinions. It also provides a link to what's happening in agriculture around the world. FWi will also allow users to search for specific information, whether published in FWi, Farmers Weekly, Crops or a full range of world-wide publications.

Not just for the farmer, FWi is also aimed at the whole agricultural industry, including consultants, dealers, manufacturers, suppliers and land agents. FWi says it will also be useful for students and academics. FWi offers a wide range of free access information and optional premium services from £8 (US$12.80) a month

The free subscription service includes Markets - prices and trends, Weather/pest and disease forecast, Buyers' Guides, Jobs, Classified Advertisements, Land/property for sale, Open Forum - your opportunity to raise and comment on current issues, Events' Diary, Agworldwide - global news summaries and discussion groups.

Farmers Weekly Interactive has been launched by Reed Business Information, the UK publisher of market-leading titles such as Farmers Weekly, Crops, Poultry World, Farmland Market and Terra Firma. Farmers Weekly has also formed a partnership with the leading North American agricultural publication to create Agworldwide (http://www.agriculture.com/worldwide) where readers can read and respond to the global issues of the day.