Eons Social Network For Seniors Raises $22 Million
Posted on March 6, 2007
Eons, the 50-plus media company for loving life on the flipside of 50, today announced $22 million in Series B financing led by Charles River Ventures, with participation from new investors Intel Capital and Humana Inc., as well as existing investors General Catalyst Partners and Sequoia Capital. The financing will fuel Eons' accelerating growth as it continues to inspire boomers to see, learn, and be more on the way to the reachable goal of living to 100.The 50 plus demographic includes retired people as well as people still active in the workforce. A UK study recently found that 41% of "silver surfers" consider surfing the Internet a favorite pastime. Given the results of that study Eons has the potential for a very large audience. They will have to compete with other online media website targeting seniors like Thirdage.com.
"We're very excited that Charles River Ventures is taking a lead in this round, especially given their proven track record of investing in companies poised to establish a leadership position in emerging markets," said Jeff Taylor, founder and CEO, Eons. "Boomers are ready to play hard on the Web, and Eons is not only changing the way they connect with each other, but also how corporate America reaches this desirable demographic. Our active community, proprietary tools - such as Eons' search engine cRANKy - and expert advice are shaping a new era of activity on the Web for this audience."
Taylor added, "We are equally pleased with Intel Capital's investment as well as the participation from our founding venture backers, General Catalyst Partners and Sequoia Capital, whose continued support is a strong endorsement of our market and our strategy."