Electric Desert Launches Magazine and Ecommerce Website

Posted on December 16, 1997

Electric Desert, Inc. announced the website. The site represents an interesting concept in Internet marketing, combining magazine and catalog sections in a single web publication.

Electric Desert Vice President Julia Mitchell says in the announcement, "Our goal is to provide content and products that complement one another. We want people looking at the new stories to check out the new products ... and vice versa. As magazine people, we're trying to provide a context for the products we offer through stories about the aspects of this area outsiders and tourists might not normally see."

Santa Fe is an interesting emerging art market that hosts more than just the traditional "Cowboys and Indians" themes, as is evidenced by Electric Desert's unusual stock.

Bennett Algoma, Electric Desert's director of marketing says, "We are very proud of the variety we have to offer in our collection."