EchoStar Launches New Noggin Network for Kids

Posted on January 11, 1999

EchoStar Communications Corp. announced today that it will add children's educational network Noggin to its America's Top 100 CD channel lineup. Noggin, a joint venture between children's television programmers Nickelodeon and Children's Television Workshop, will be offered to America's Top 100 CD subscribers at no extra charge starting Tues., Feb. 2, 1999.

The first 24-hour kids' thinking channel, Noggin's mission will be to serve kids' (2-12) natural urge to learn by creating a new educational medium - one that combines television and on-line services. Noggin will explore topics and issues that kids say they care about while engaging them in regular conversation on-air and on-line to find out what they want to learn more about.

Noggin's programming schedule will feature the longest preschool block available on television (5 a.m. to 2 p.m. ET/PT), and will contain a cohesive mix of popular shows from CTW and Nick Jr., including Blue's Clues, Sesame Street, Gullah Gullah Island and the Electric Company. Noggin's afternoon block will be geared toward older children (6-12) with shows such as 3-2-1 Contact, Ghostwriter and Doug. Noggin will offer programming for its entire audience during evening hours with shows such as Nick News and Square One for older kids at night.