Dow Jones Reorganizes to Integrate MarketWatch

Posted on February 11, 2005

Dow Jones & Company has reorganized its Consumer Electronic Publishing group as a part of the integration efforts associated with its recent acquisition of MarketWatch, an online provider of business news and financial information. As part of the reorganization, 97 positions from Dow Jones and MarketWatch have been eliminated from the human resources, finance, technology, advertising sales, marketing and news departments. MarketWatch will be integrated with the Dow Jones Consumer Electronic Publishing business, which comprises The Wall Street Journal Online at WSJ.com, several free advertising-supported vertical websites, licensing of content to websites, and The Wall Street Journal Radio Network.

MarketWatch will be maintained as a distinct brand. The product logo, which had been "CBS MarketWatch," has become "MarketWatch from Dow Jones." The MarketWatch brand has about 8 million unique visitors per month.

Todd H. Larsen, president of Consumer Electronic Publishing, announced the reorganization of his unit. Consumer Electronic Publishing will maintain separate news operations for MarketWatch and WSJ.com; have a coordinated online advertising sales operation that will sell advertising across all Journal and MarketWatch Web properties; and have a combined marketing group responsible for managing all subscription marketing and customer-oriented functions for the division. The reorganization retains key personnel who have played a significant role in building the MarketWatch business.