Doug Fierro Named Group Publisher of Primedia's Bridal Group
Posted on March 17, 1998
Douglas Fierro has been named group publisher of PriMedia's Modern Bride magazine and Modern Bride Connection, its group of 14 regional bridal publications. Fierro had been publisher of Automobile magazine since October 1996; he joined PriMedia a year earlier as publisher of Chicago magazine. Prior to 1995 he was vice president of American Express Publishing, publisher of Food and Wine, associate publisher of Hippocrates and advertising director of Esquire.
"Doug's leadership, experience and talent are huge. He has been very successful at both Chicago and Automobile, and I am delighted to be able to promote him to this new level of responsibility," commented Janice Grossman, executive vice president and president of Advertising and Marketing, PriMedia Consumer Magazines.
PriMedia Inc. (previously K-III Communications) is a source of specialized information in targeted media (specialty magazines, trade magazines, consumer and business information) and education (classroom and workplace learning). Some key brands include Seventeen, New York, Chicago, Soap Opera Digest, Soup Opera Weekly, Channel One, Weekly Reader, Horticulture, World Almanac, Modern Bride and American Baby.
