Disney Channel Rolls Out Third Annual Create Story Magic Campaign

Posted on September 18, 1998

In a search for tomorrow's storytellers, Disney Channel, through its Create Story Magic campaign is once again challenging kids ages six through 12 nationwide to compete for having his/her original story turned into a cartoon animated by The Walt Disney Company.

This integrated marketing and educational initiative involves promotional partnerships with Target Stores and Disney Press and is supported by Cable in the Classroom and local cable affiliates. The writing contest began on Sept. 16, 1998, and entries will be accepted through Dec. 31, 1998.

"Create Story Magic underscores Disney Channel's commitment to an active, valuable relationship with kids and families," stated Adam Sanderson, vice president, marketing, Disney Channel. "We are very pleased to partner with Target and Disney Press to inspire the creativity and imagination of kids across the country."

Target Stores, the official retail headquarters for the Create Story Magic Contest, will distribute entry forms and feature in-store merchandising at over 800 stores nationwide. The contest will also be featured in Target's Sunday circular on Sept. 20, 1998. Wntries will be accepted through the Create Story Magic website.

All entries received will be judged by an independent panel of teachers/educators, and the grand prize winner will be selected by Disney animators. The winning entry will be turned into an animated short by The Walt Disney Company and will air on Disney Channel and Toon Disney.

The grand prize winner will also be awarded a family vacation for four to Disneyland and to the Walt Disney Studios in Burbank, Calif. Five finalists will each receive one full-color illustration of their original stories, and Disney Press will provide $500 in books to each of the finalists' school libraries.