Detour Magazine, Inc. Announces Plans For Detour Online

Posted on April 6, 1999

Detour Magazine Inc. has announced its plans for a new media format which will be called Detour Online ".com never looked so good." In preparation of extending the Detour brand name into a digital strategy and Internet presence, the Company has retained Jupiter Communications, a leading media research consulting firm. Detour Magazine Inc. is a media company that publishes the monthly magazine, Detour. Celebrating its 12th anniversay issue this May, Detour is an international publication featuring articles related to fashion, entertainment, music, literary, the arts, and contemporary social issues.

Detour Chairman Ed Stein said: "What `iVillage' is to women and `CBS Market Watch' is to investors, is what we want to be to the young fashionable crowd. If we can equal our magazine's current monthly circulation to Internet monthly unique visitors we will become a leading community destination within the site's first year."