DataMark Holding Acquires Books Now Inc.

Posted on January 16, 1998

DataMark Holding Inc., an international Internet services company specializing in complex Web hosting and content distribution, Thursday announced that it has acquired Books Now Inc., one of the largest booksellers on the Internet for an undisclosed amount of common stock.

Books Now will operate as a wholly-owned subsidiary of DataMark Holding. Additional terms of the transaction were not disclosed. Books Now founder and Chief Executive Officer, David Chazin, has agreed to stay on as President of this new DataMark subsidiary.

The Las Vegas-based Books Now Inc., a three year old company, provides the book buying public the opportunity to shop from home, through it's Virtual Bookstore and through its strategic alliances with hundreds of national magazines such as Cosmopolitan, Field & Stream and Town & Country.

According to Nicole Vanderbilt, senior analyst at Jupiter Communications, by the year 2002, revenues from online book sales will reach $2.2 billion. "Books Now brings to DataMark a Web property with an impressive business model and revenue stream already in place, along with outstanding growth potential," remarked Mitch Edwards, Executive Vice President of DataMark Holding Inc.