CyberAtlas Site Gets New Look

Posted on February 2, 1998

Internet Profiles Corp. announced that CyberAtlas has been given a new user-friendly design to meet the needs of its growing audience. Visits to the CyberAtlas site grew by 120 percent in the past six months reaching over 100,000 visits in December 1997.

"CyberAtlas, which is known as the 'reference desk for web marketers,' was first launched in February 1996 and is regarded as one of the most complete resources on Internet marketing research," explained Tim Reed, I/PRO's Director of Marketing and Business Development. "With more and more Web marketing research becoming available and growing legions of professionals hungry for that information, we thought this was a good time to update the site and make it easier to use."

The new CyberAtlas site features links at the bottom of each page to other articles relevant to the visitors' research, links to other research sites, weekly research highlights updates, guest columns from CyberAtlas visitors, and an archive section to review trends and changes in statistics and other information. In addition, the monthly Nielsen I/PRO Web Index, the universal indicator of changes in Web traffic, will be featured on the site.