Country Music Boulevard Launches

Posted on May 13, 1998

N2K's Music Boulevard an online music store and CBS Cable's country.com, a country music and lifestyle website have launched their special co-branded area for retail music sales called Country Music Boulevard. This version of N2K's Music Boulevard 200,000-title online music store is integrated into both country.com and musicblvd.com. The first promotion for the co-branded store is campaign to promote new releases from two of country music's biggest superstars: Reba and Brooks & Dunn.

Reba and Brooks & Dunn have recorded a duet entitled, "If You See Him/If You See Her." This song was written by Terry McBride, Jennifer Kimball and Tommy Lee James and jointly produced by Tony Brown of MCA Records and Tim DuBois of Arista Nashville. Both new records have a release date of June 2nd.

Jim Coane, President of N2K Inc. said, "We are honored that we can launch Country Music Boulevard with a promotion that involves two of the most successful country artists of all time in a unique collaboration. This is exactly the kind of marketing opportunity we envisioned when we partnered with CBS Cable, (division of CBS Corp.) to create Country Music Boulevard. We are pleased to be using this mix of traditional and Internet awareness to offer country consumers an opportunity to receive these two new releases and the special collector's edition value-added CD with a click of the button."