ClickZ Announces Refocused Microscope.com

Posted on January 28, 1998

The publishers of ClickZ unveiled a newly revamped Microscope, a site dedicated to a detailed analysis of online advertising campaigns.

Microscope, focusing on the "Art of the Buy," will feature a new guest media planner each week who will take site visitors through the planning, execution and analysis of an actual online ad buy. Microscope will detail the objectives of the buy and strategy behind it, the selection of ad creative, selection of the sites, targeting and filtering criteria, and review of the results. Beth Cox, editor of Internet.com's Internet Advertising Report has been appointed as Microscope's editor.