Bride's Magazine and WeddingChannel.com Form Media Partnership

Posted on January 14, 1999

Bride's Magazine and WeddingChannel.com have agreed to a multi-million dollar media partnership. The deal, announced today by Steven T. Florio, President and CEO of Conde Nast Publications, Inc., Deborah I. Fine, Publisher of Bride's, and Donald Drapkin, Vice Chairman of MacAndrews & Forbes Holdings Inc. and Chairman of WeddingChannel.com, includes the creation of a Bride's Magazine feature on WeddingChannel.com, as well as cross-promotional and marketing opportunities.

"This is a match made in media heaven, and puts both WeddingChannel.com and Bride's firmly in the lead as the most powerful bridal brands in the world," said Drapkin. "This partnership is ready to meet a real societal shift, in which brides and grooms are turning to the Web as a significant, new wedding tradition. And, by offering couples a turn-key way to build their own wedding home page, WeddingChannel.com, with the added prestige of Bride's, can be one of the most powerful influences in the entire wedding process, from engagement to gift registry, to communicating with guests."