Blogspotting Trying Not to Be Too BusinessWeeky

Posted on April 26, 2005

The new BusinessWeek bloggers Stephen Baker and Heather Green are trying hard to blog without writing in the style of a magazine article each time they blog. Stephen Baker of Blogspotting writes in a recent blog entry:

So while we were writing the story, we kept getting feedback from editors: This paragraph is too BusinessWeeky!
We adjusted. Why? We were writing a magazine piece, albeit one dressed loosely as a blog. We were still operating in a world of magazine constraints, including the new one: that it had to be bloggy. (By the way, I'm not blaming anyone for this. Writing it in this style was my idea...)

Clearly, their editors want the blog to look and sound different than the regular BusinessWeek affair even though lots of BusinessWeek subscribers probably really like that style. If you have editors looking over your shoulder is it still possible to be bloggy? They seem to be blogging just fine so far, but maybe they should try being a little more concise. Business people are very busy and have lots of blogs to read.