Blog and MySpace Profile Used to Promote Al Gore's Film

Posted on June 12, 2006

In addition to the World Cup, Robert Scoble and a dead terrorist another topic currently being heavily discussed in the blogosphere is Al Gore's new film, An Inconvient Truth. The film has received overwhelmingly postive reviews. Rogert Ebert gave the movie four stars and encouraged viewers to see the film. He says it is not a boring documentary at all.

Ebert says, "The director, Davis Guggenheim, uses words, images and Gore's concise litany of facts to build a film that is fascinating and relentless. In 39 years, I have never written these words in a movie review, but here they are: You owe it to yourself to see this film. If you do not, and you have grandchildren, you should explain to them why you decided not to."

The blog for the movie can be found at climatecrisis.net. It is well-written and updated daily with news, box office details and information about where the film can be seen. The PR team behind the film was also smart enough to create a MySpace profile. The profile has been a big hit. The film has already made over 58,000 MySpace friends. There is also a book out by the same name and it is already climbing Amazon's bestseller list. Global warming was already a heavily discussed topic following last year's deadly hurricane season. A Time poll found 85% believe global warming is happening -- so it is not a huge surprise that there is lots of interest in the subject and Al Gore's film.

Note: The climate crisis site is no longer available.