Beverage World Group Acquired By Bill Communications

Posted on February 5, 1999

The Jordan, Edmiston Group, Inc. announced today that Strategic Business Communications LLC (SBC) has sold Beverage World Group, consisting of nine publications, six conferences, one trade show and a website to Bill Communications, Inc., a North American subsidiary of Dutch publisher VNU B.V.

Beverage World Group covers market segments, industry categories, distribution channels and geographic regions, providing business intelligence on the global beverage business to an audience of more than 300,000 beverage executives, retailers and suppliers.

"This transaction positions Bill Communications as the leader in the beverage field, with strong brand equity in a rapidly expanding global beverage industry," said Wilma Jordan, chief executive officer of The Jordan, Edmiston Group. "Peter Callahan, SBC's principal shareholder, wanted to align its Beverage World Group with a new owner that would complement SBC's history of leadership on behalf of the beverage industry and the tremendous growth of its conference and show business. VNU wanted to continue to expand its global reach within the business-to-business media sector and the food-related fields in particular," Jordan said.