Baptist Introduces New Internet Health Magazine

Posted on December 18, 1998

Baptist Memorial Health Care Corporation is offering Web surfers health information through its new electronic magazine, Baptist OnLine. Visitors to the site can find information on topics such as health and wellness; family communication; parenting; men's, women's, teens' and children's health; disease awareness; nutrition; and exercise. The site also features seasonal health tips.

A unique feature of Baptist OnLine is personalization. Through this feature, visitors to the site can create their own personal health magazine by choosing the topics that interest them most. Then, every time they visit the site, those topics are readily available. Also, visitors can design workout programs specific to their needs, as well as complete interactive risk assessments.

"Our vision for the e-zine was to provide people with an easy-to-access, easy-to-understand resource for health information -- one they can really use," said Mary Anne McCraw, member of Baptist's Web development team. "Personalization was a large part of that vision. We can offer a level of interactivity and customization that traditional print magazines can't."

Readers of Baptist OnLine have access to another valuable health care resource found on the site, the Baptist Health Topic Library. It is designed to provide an overview of more than 1,200 health-related subjects in over 50 categories. The Baptist Health Topic Library can be accessed from Baptist OnLine by clicking on the Health Care tab located at the top of every page.

Updates to Baptist OnLine are posted periodically and contain information on a variety of health-related topics of interest to the general consumer. Baptist OnLine is produced through a joint effort of the Baptist Memorial Health Care departments of Marketing/Communications and Information Systems.