Bank Rate Monitor Changes Corporate Name to Intelligent Life

Posted on November 10, 1998

Bank Rate Monitor, Inc. announced that it has changed its corporate name to Intelligent Life Corporation. This change conveys the company's expanded scope and primary focus on new media publishing.

Bill Anderson, president and CEO, explains, "The goal is to express our focus on the Internet while preserving the recognition and trust associated with Bank Rate Monitor and its industry leading consumer research. The Company recently has introduced two new Internet publications that extend beyond its banking franchise. The corporate name, Intelligent Life, provides a more logical umbrella for bankrate.com, theWhiz.com, our 18-34 lifestyle site, and for our Spanish language sites. It incorporates our mission of providing resources for a more Intelligent Life."

Bank Rate Monitor has been a leading source of independent, objective information about banking and credit products for more than 15 years. Information is gathered weekly on 40 products in all 50 states and Puerto Rico. This research and related editorial information is offered free to consumers at bankrate.com and at more than 40 partner sites on the Internet. The Company continues to distribute its information through leading newspapers and financial periodicals.

Intelligent Life Corporation is an online publishing company featuring Internet-based information and resources. The editorial staff is comprised of professional journalists who focus on spotting the latest trends to assist consumers in making decisions on a variety of topics from banking to personal relationships.