Activision Acquires Head Games Publishing

Posted on July 1, 1998

Activision, Inc. announced it has acquired Head Games Publishing, a developer and publisher of outdoor sports and lifestyle PC CD-ROM games. The acquisition allows Activision to expand its product offerings into new genres targeted toward broader consumer audiences. Additionally, it provides a platform for the company to develop a value-priced software business.

Based in St. Paul, Minnesota, Head Games is recognized for developing and publishing value-priced lifestyle games including Cabela's Big Game Hunter. Other Head Game titles that either are currently in development or recently have been released include Zebco Pro Fishing 3D, AMF ProBowl 3D, Ducks Unlimited, Inc., DuckHunter Pro, Remington Upland Game Hunter, Crosman Extreme PaintBrawl, Brunswick ProPool 3D and MasterCraft Extreme Watersports.

"As lower priced hardware continues to bring new consumers to the PC, Activision is committed to strengthening its market share by offering easily accessible, quality interactive entertainment at affordable prices," states Robert Kotick, Chairman and CEO, Activision, Inc. "Head Games is a prominent publisher of branded lifestyle products. We believe that by developing products with strong, recognizable consumer brands, the company has created an entire line of games to dominate the growing mass-market category. In addition to taking advantage of the explosive growth among broad-based consumer audiences, this acquisition also allows us to expand our presence in the value-priced software business and capitalize on the tremendous opportunities that currently exist in this category."

Activision maintains North American development and publishing operations in Santa Monica, CA and a development studio in Madison, Wisconsin. More information about Activision and its products can be found on the company's website.