  |
|
|
|
Index Interviews: Stephanie Laurens Articles: You've Finished Writing the Play: Now What? (Part I) Tries Hard, Could Do Better Using the Internet to Crack the Greeting Card Market Upcoming Events Calendar Book Reviews Reader Mail Return to This Issue's Index Return to Homepage Subscribe
|
|
Computer/Web Design Book ReviewsPage Two of TwoVisual J++ 1.1 Unleashed by Bryan MorganSams.net, Nov., 1997.Trade Paperback, 845 pages. ISBN: 1575213567 Ordering information: Amazon.com. 
Visual J++ 1.1 Unleashed is an in-depth guide to building web applications
using Microsoft's Java development tool: Visual J++. The book is
targeted toward the web developer interested in using Java,
ActiveX, VBScript and JavaScript. The book explains the Visual J++
development environment and provides instruction on coding in Java,
how to use the Visual J++ compiler and debugger and how to manage
projects with Visual J++. In addition, the book also has instructional
sections on GUI programming, the Component Object Model (COM),
building database applications, and security with ActiveX
Authenticode. All the source code from the book, example programs,
a trial version of Visual J++, HTML editors and other software are
on the included CD-ROM.
The second edition of Visual J++ Unleashed provides excellent coverage of Microsoft's Java development tool and how to take advantage of it to create Java applications. Programmers interested in using the graphical development environment provided by Visual J++ will find this book invaluable. What Makes People Click : Advertising on the Web by Jim SterneQue, Sept., 1997.Trade Paperback, 433 pages. ISBN: 0789712350 Ordering information: Amazon.com. | Amazon.co.uk 
This resource helps to demystify the confusing subject of internet
advertising, covering topics such as banner advertising,
click-through rates, impressions and more. Written with the
ad-buyers in mind, the book provides the information needed for
those designing and placing web advertisements. Highlights
include a section on improving the click-through rate on banners
that shows examples of banners with effective results and highlights
of elements that can increase banner clickthroughs, a section on
impressions that discusses branding, the value of an impression
and third party measurement and a section on where to place
banner ads that covers where others are advertising, web
ad reps and targeting.
This book is a great resource for those just emerging onto the Internet and are looking to catch up on the Internet advertising world. With detailed information about what has happened so far and how to effectively get started, the book can get your online advertising project pointed in the right direction. The book also lists online resources necessary for the buyer to keep up to date with online advertising research. This is a resource that any company considering advertising online should not be without. Click Here For Computer/Web Design Book Reviews Page One Return to Book Reviews Index ** To visit the archives of computer books reviewed in The IWJ, please click here. |