Travelocity.com and IDG Books Announce Strategic Alliance

Posted on June 9, 2000

Travelocity.com, an online travel website and IDG Books Worldwide, publisher for Frommer's, have announced a strategic content and marketing alliance. Under this alliance, in June 2000, Travelocity.com will integrate Frommer's travel guide content for 260 destinations into its site and will continue to integrate new content for up to 1,000 destinations. Travelocity.com members can access the enhanced travel information through Travelocity.com's Destination Guide, as well as through Travelocity.com's portal partner, AOL.

``This alliance brings more travel planning and content options to Travelocity.com members, and creates expansive marketing opportunities for both companies,'' said Terrell B. Jones, president and chief executive officer for Travelocity.com. ``The valuable travel tips about worldwide destinations from an industry leader such as Frommer's adds a powerful element to the host of travel shopping and buying features available on Travelocity.com, offering extensive resources for every type of traveler, for every type of destination.''

``The ability to leverage Travelocity.com's more than 19 million members opens a whole new world of opportunities for delivering Frommer's award-winning brand to an even bigger customer base on the Web,'' said John Kilcullen, Chairman and CEO of IDGB. ``With this strategic alliance, we believe we can up-sell more travel books, e-newsletters and other destination planning resources and further strengthen the Frommer's brand name in the minds of travelers beyond the traditional reading experience.''

Travelocity.com will incorporate content from more than 250 popular Frommer's books, including titles such as the Frommer's Complete Guides, Frommer's Europe on $70 A Day, Frommer's Dollar-a-Day Guides, Frommer's National Park series, Frommer's With Kids guides, as well as Frommer's country, regional, city and adventure guides. Additionally, as part of this alliance, Travelocity.com and Frommer's will participate in joint marketing initiatives, both online and offline.