Computer Book Reviews

The Complete Idiot's Guide to Online Marketing by Bill Eager and Cathy McCall

Que, September 1999.
Trade Paperback, 297 pages.
ISBN: 078972037X
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The Complete Idiot's Guide to Online Marketing
by Bill Eager and Cathy McCall If you are going to launch an online business or a website for your company, you need to be ready to market it. With millions of websites already in place, it's easy to get lost in the crowd. And online marketing is not that simple, there are new concepts, special software, tools, search engines and lots of buzzwords to learn. For a quick starter, The Complete Idiot's Guide to Online Marketing fits the bill. The book introduces the reader to online marketing and its many facets and provides instruction and resources for you to get started on your own promotions. Some of the online marketing concepts introduced in the book include: basic principles, ad placement, ad creation, search engines and directories, demographics, email marketing, newsgroups, integrating real-world and Internet marketing and a glossary of online marketing terms. In addition to explanation and instruction the book also provides screenshots, statistics, step-by-step procedures and web links to additional online resources.

The Complete Idiot's Guide to Online Marketing is an excellent introduction to the new field of web marketing. A must have for marketing professionals new to the web and small business owners who need an overview of online marketing concepts and tools.

Pure Visual Basic by Dan Fox.

Sams, August 1999.
Trade Paperback, 639 pages.
ISBN: 067231598X
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Pure Visual Basic
by Dan Fox Pure Visual Basic is a reference book for experienced programmers who want to learn how to program in Visual Basic or enhance their current skill level in Visual Basic. The book's primarily learning tool is to have the reader study sample code, which is one of the easiest and most effective ways for programmers to learn a new language. There is plenty of code to learn from in the book, as well as instruction, definitions, tables, charts, screen shots, sample programs and a syntax reference. The book begins with a concise introduction to Visual Basic and basic concepts and then quickly moves into more advanced subjects. Some of the programming topics covered include: IDE, methods, data access interfaces, debugging, error handling, objects, listview control, shell, ADO, OOP, Active X, IIS applications and DHTML applications. The book also includes a quick reference section containing functions, statements, constants and algorithms for use when searching and sorting. With its valuable instruction, quick reference section and extensive coding examples Pure Visual Basic is an excellent reference for programmers looking to design and build Visual Basic applications.

Sams Teach Yourself Java 2 Online by Steve Gilbert and Bill McCarthy.

Sams, August 1999.
Trade Paperback, 864 pages.
ISBN: 0672316684
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Sams Teach Yourself Java 2 Online
by Steve Gilbert and Bill McCarthy Java 2 Online provides instruction for beginning Java programmers on the new Java 2 platform. Instruction is provided in an easy to understand manner which is enhanced with screen shots, pictures, quizzes, sample code and chapter and lesson summaries. The book covers numerous Java 2 programming concepts including objects, applets, classes, the user interface, iteration, selection, arrays, files multimedia, Java 2D and Java applications. In addition, the book also provides online resources for readers developing their skills, including interactive testing, threaded discussion lists and password access to an online community of fellow readers. A companion CD-ROM includes the author's source code, samples from the book and third-party software programs.

Java 2 Online in Web Time is a comprehensive guide to Java programming. With an easy-to-follow reference book, self-quizzing and the ability to interact online with fellow readers, beginner's should have plenty of resources to help expedite the learning process.

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