Harpercollins to Publish New Book by Jim Collins

Posted on July 11, 2011

Harper Business has announced the publication of new book by Good to Great author Jim Collins. The new book, Great by Choice: Uncertainty, Chaos and Luck-Why Some Thrive Despite them All, co-authored with management professor Morten T. Hansen, is scheduled for publication on October 11, 2011.

In Great by Choice, Collins and Hansen answer the question, "Why do some companies thrive in uncertainty, even chaos, and others do not?" The new book is the result of nine years of research. The authors enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

Collins says, "I'm proud that we didn't rush to do a Good to Great follow-on, but instead undertook fundamental research on a new question. This work, more than any of my prior projects, has changed the way I think and even how I lead my own life. It also has some of the stickiest concepts and most engaging stories, and I'm excited to finally share them."

Collins' four previous bestselling books are also being released as ebooks.