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Ebook Promotion

Marketing is a very important subject when it comes to ebooks. Because of the fact that people who read ebooks tend to be tech-savvy, Internet marketing is especially important. A well-designed author website, author newsletter and Internet advertising and marketing campaigns are important for any book campaign today, but are essential for an electronic book campaign. If the Web crowd doesn't hear about your book, then your audience will be severely diminished. Web promotion is essential for authors who self-publish. Self-published authors are usually in charge of all of their own marketing and promotion. Promoting a book can be an expensive proposition, and it is important that authors fully understand promotion tools and the how the media works. Authors should be familiar with promotional tools and opportunities such as authors chats, booksignings, review copies, web marketing and Internet advertising.

One of the most frustrating experiences for most ebook authors is trying to get their books reviewed by the traditional media. Most publications are overwhelmed by the number of review copy submissions sent by the traditional publishing houses; the rise of ebooks has turned the flow of review copy submissions into a virtual torrent of material. Many publications simply are not set up to review e-documents of any kind; if it's not a bound book or galley, they simply won't accept it. Fear of viruses is another factor in some publication's policy not to accept submissions that come in the form of a download. Be patient; this is sure to change in the future, as ebook reading devices become cheaper and more titles become available for download. Always read a publication's sumbission guidelines before submitting an ebook for review. If the publication accepts ebooks, the guidelines will tell you what format is acceptable. You may have to have a few copies bound just to send reviewers.

Ebook Promotion Resources

Book Publicity Section on
Provides links to resources, products and services about book publicity.
Features press releases related to ebooks, free press release submission and press release writing articles and resources.

Marketing eBooks Newsletter
An email newsletter about marketing ebooks by Jerri L. Ledford.

Websites That Allow Authors to List Ebooks


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